Review: Unibroue Ce n'est pas La Fin du Monde

A few weeks ago Unibroue announced that they were selling a mixed package of (ten!) various beer glasses with 100% of the purchase going to Montreal's La Maison Simonne-Monet-Chartrand. I didn't even have to blink in the amount of time between seeing the post and clicking on "add to cart". I received the glasses last week and they were a mixture of glasses of all their major brands, which made me think - Why would Unibroue sell that many glasses for such an affordable price? Well, Unibroue's going through a complete re-branding right now so thaaaaaat's why! I honestly prefer Unibroue's old branding so I love that I FINALLY have a glass for Chambly or La Fin du Monde. It appears the offer is still available on their website. So, at $25 CAD for 10 glasses + shipping, you seriously should order some glasses too while available!

It's hard to find Unibroue beer in Manitoba now days, with only La Fin du Monde and Blanche de Chambly being available in my neck of the woods, so I miss back when Unibroue 17, multiple Éphémères, Maudite, a Saison or two AND a seasonal mixed pack were available in my neck of the woods.. I miss those days. Well, the Quality Beer Store in Winnipeg still offers a good variety of Unibroue, so I picked up their Summer mixed pack the last time I was in Winnipeg a month and half ago. This marks the very first time I've ever tried their Ce n'est pas La Fin du Monde, which translates to This is not La Fin du Monde (the end of the world). When I saw this beer released a year or so ago, I didn't know what to think of it as Unibroue has been coming out with some really... meh stuff.. and that's coming from a self proclaimed "super fan". That said, the initial reviews I heard of the beer way back then were positive, so I'm intrigued to finally try this beer, though I'm not using the right glass for it, but it's good enough, right? 😂

Ce n'est pas La Fin du Monde is a Belgian-style (Double) IPA that tops out at 9.5% ABV. Brewed with Galaxy, Willamette, Cascade and Simcoe hops.. I'm definitely intrigued.

Appearance: Opaque with a peach-orange body to it. Light amount of carbonation in the body and almost two fingers of of-white head on top of the beer. The head diminishes a tad to leave behind a layered lacing on the glass.. which is pretty much just like every beer I've reviewed lately.

Aroma: Hmm, this is interesting. This is a floral, bitter and citrusy-forward Belgian (Double) IPA that has a hint of pine, grapefruit, pineapple, lemon, Belgian yeast (reminding me a tad of La Fin du Monde), slightly skunky and a hint of butterscotch at the end.

Taste: Definitely has a Belgiany-presence right from the beginning, so it's got a good amount of booziness, lots of sweetness and as expected, lots of hops. It's got notes of bubble gum, a bit of a syrupiness, quite a sweet malt presence that I can't really describe but I feel there's a bit of a caramel presence to it. Definite hop presence, lots of tropical and citrus presence with pineapple, grapefruit and lemon. There's something about the taste that I'm not getting.. something about it that just doesn't have a Unibroue vibe to it.. but I can't really think exactly what it is. Definitely heavy on stomach, watery mouthfeel and not really getting anything for aftertaste.. a hint of pear maybe? I don't know..

Overall Thoughts: It sneaks up on you very quickly but it's no surprise at it's 9.5% ABV. Boozy with a floral/bitter/tropical hop presence to it. Definitely has one of the more Belgiany IPA vibes in a beer that I've seen as I've seen many that were full on Belgian-forward ales with no noticeable IPA presence or vice versa.

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